The Project

Kleenex asked us to create a campaign for their innovative new 'menthol releasing' tissues.

FCB London worked with photographer/artist Alma Haser to create the striking visuals for this campaign. Scrunched tissues representing both the feeling of being congested, and the scrunch needed to release the menthol from the tissue.

Client

Kleenex UK

Project

Easy Breathe

Team

Creatives: Viven Decombe, Gerard Roda
Creative Directors: Rob Farren, Ben Usher
Designer: Anne-Marie Leadbetter
Design Director: Becci Salmon
Editor/VFX: Nick Parish

Conceptual Design Director with over 12 years experience across Advertising, Branding & Motion.

(mail) beccisalmon@hotmail.com
(connect) /beccisalmon

Becci Salmon
Design Director

Based in the UK. Open to remote-first or hybrid roles.
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