Fraud – Becci Salmon

The Project

We took a design-first approach to tackle a new campaign for Fraud - which accounts for 40% of all crime in England and Wales.

Through conceptual design development, we set the bones for the creative. Each stage of design was rooted in design theory. I presented at The Home Office to key stakeholders across the Fraud sector (including Facebook, HSBC, Santander etc).

Client

Home Office

Project

Fraud

Team

Design Director: Becci Salmon
Senior Designer: Dante Attuoni
Creative Director: Jess Giles

Conceptual Design Director with over 12 years experience across Advertising, Branding & Motion.

(mail) beccisalmon@hotmail.com
(connect) /beccisalmon

Becci Salmon
Design Director