The Project
National Highways are the backbone of England's road systems. They've had multiple effective campaigns, but needed a system in place to encourage brand linkage and salience.
We created a design system that would connect all future campaigns. A system based on the visual language of roads and driving.
Client
National Highways
Project
Brand System
Team
Design Director: Becci Salmon
Senior Designer: Tessa Bridge
Conceptual Design Director with over 12 years experience across Advertising, Branding & Motion.
(mail) beccisalmon@hotmail.com
(connect) /beccisalmon
Becci Salmon
Design Director
Based in the UK. Open to remote-first or hybrid roles.
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