The Project

We worked with Huawei to develop StorySign, an app that uses the power of AI to help enrich story time for deaf children and their parents.

We created the brand from scratch, incorporating the BSL & ASL sign for 'book'. Collaborating with world renowned Aardman Studios to develop Star, our Storysign character.

Client

Huawei

Project

Storysign

Team

Creative Directors: Ben Usher & Rob Farren
Senior Designer: Becci Salmon
Head of Design: Rich Kennedy
Character Development: Aardman Studios

HW_10980782_StorySign_App_Instructions_Icons_Logo_Aardman_SQ-01
HW_10980782_StorySign_App_Instructions_Icons_Logo_Aardman_SQ-02

Awards

BAFTA Nomination
Cannes Lions Gold: Health & Wellness / Mobile
D&AD Graphite Pencil: Digital Design / Platforms & Apps
One Show Grand Prix: Intellectual Property / Digital Product
One Show Best in Discipline
The Drum Social Purpose Award
Campaign Big Award
Campaigns for Good Health Winner: Brand Led / Best Health Cause Campaign
London International Grand LIA: Branded Entertainment / Branded IP

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Conceptual Design Director with over 12 years experience across Advertising, Branding & Motion.

Becci Salmon
Design Director

Based in the UK. Open to remote-first or hybrid roles.
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