Acting as BMW's brand guardian for all UK advertising

Details

I became the brand guardian for BMW's UK advertising when their new CI was introduced in 2020. During FCB London’s time working with BMW, I worked across multiple campaigns and deliverables including: redesigning CRM journeys and experiences; extensive social work (including motion graphics); DMs & collateral for new car launches; large format and digital OOH, as well as press; digital ads including: web banners, HPTO, special builds; AR experiences. Below are selected projects.