Supporting those living with domestic abuse in lockdown

Details

From brief to campaign in just a few weeks, we developed a brand and campaign that would support those suffering from domestic abuse. Launched during lockdown but has evolved to be one of the Home Office's leading campaigns tackling domestic abuse. The success of the campaign quickly found the launch of sub-brand 'ask for ANI' - a codeword scheme that's used in over 5,000 pharmacies in the UK.